Srinivas Rao – Creativity & Why ONLY is better than BEST

Episode: 048

Labels limit our capacity and restrict our creativity. There can only be one of you.

Srinivas Rao, founder of The Unmistakeable Creative website and podcast, and author of Unmistakable, has interviewed over 600 thought leaders and people from all walks of life on his show. Today, he joins Connor on the show to discuss creativity, a bit of his background, where he found his drive, and why we should always learn from others, but not mimic them. Srinivas says that we do not need more copies – we need originals, willing to travel the road that’s never been traveled before, because true success is work that no one else can replicate.


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Key Takeaways:
[1:40] Let’s talk creativity on today’s show.
[3:15] Famous on the internet? This concept is amusing to Srinivas.
[4:45] What does Srinivas’s name mean?
[7:10] Who is Srinivas?
[8:55] Srinivas downloaded Snapchat for the first time yesterday.
[10:15] Everyone should get on Snapchat? Everyone should start a podcast? No!
[11:00] Srinivas loves the platform ‘Medium’.
[11:35] Find one platform/thing and then get really, really good at it.
[12:40] What was Srinivas’s childhood like?
[14:55] Srinivas always looks for things he can be exceptional at, not average at.
[19:30] Srinivas is never satisfied.
[22:45] Where does creativity actually come from? How is it cultivated?
[27:10] What kind of action steps can people take to feel more creative?
[29:15] Be the only option for what you do, not the best, the only one. Srinivas explains.
[31:35] Why do you want to be like Tim Ferriss? Why?
[32:40] Learn what other people have done, but do not mimic them.
[35:00] Srinivas talks about his book, Unmistakable.
[40:30] True success is creating work that no one else can replicate.
[46:45] Srinivas talks about crowdfunding.
[48:45] Community is tremendously important and plays so many different roles in our lives.
[51:00] Do you have somebody to call at 2:00 am in the morning?
[51:30] Srinivas talks about the ‘impact zone’ and how waves in the ocean come in sets.
[57:05] What was Srinivas’s favorite interview that he’s done for his podcast?
[58:25] One experience Srinivas recommends? Catch a wave.
[58:35] Underrated trick for modern day success? The ability to unplug.
[58:35] What book would Srinivas take if he was stranded on an island? Hard to answer.
[59:00] What movie would he take? Blow with Johnny Dep.
[59:20] Who is the most influential creative person of all time? Walt Disney.
[1:00:15] What legacy would Srinivas like to leave behind?

Mentioned in This Episode:
Srinivas on Twitter

Music Credit:
Parlange & Latenite Automatic (


“Labels limit our capacity.”

“People fall into this trap of not being clear of what their creative outlooks actually are.”

“You can be really average at sports or you can be exceptional at this one thing.”


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1 Comment. Leave new

  • The key to being unmistakable is to stop trying to be the best because that would mean you re sticking to plans and rules that have already been set for you, choosing what s safe and reliable. Rao argues that your most meaningful, impactful, and joyful work exists outside the being the best mindset, if you can strip away the expectations and pressure that you ve internalized to lead you to be the only.